Previous Page  20 / 56 Next Page
Information
Show Menu
Previous Page 20 / 56 Next Page
Page Background

Remember, you don’t want

your website to be just an

online brochure, you want it

to be a sales generating, client

attraction machine. Compare

your website to the following

four most important elements

every website needs to generate

leads and keep your ideal

people coming back and see

how it stacks up.

Tip number 1,

A CLEAR PERSUASIVE MESSAGE

Studies show you have 3-5

seconds to tell your visitors

what your site has to offer. You

need to start with a clear and

simple headline. It’s important

to let your customer know right

away why you’re a better choice

to do business with over your

competition.

I tell my clients to forget about

buzzwords and industry jargon

and use words that make sense

to your customers. For example,

you don’t see a photographer

talking about lighting and film

speed. Instead, they talk about

capturing memories.

Tip number 2,

GIVE THE VISITOR WHAT TO

DO NEXT

If you have a site that has lots of

information but doesn’t tell your

visitor what to do next, you’re

losingmoney. This doesn’t need to

be complicated. It canbe as simple

as call me, buy now or learnmore.

Be persuasive but not elusive.

The action should encourage

your visitor and lead them down

a particular path.

Tip number 3,

EASY NAVIGATION including

your menu bar

We all know people aren’t as

patient as they used to be, so it’s

important to make everything on

your website easy to find. Many

people choose to put every page

in their navigation bar.

Studies

show

too

much

information overwhelms, and

your visitorswon’t takeanyaction

when they’re overwhelmed.

You don’t people leaving your

site because they have too many

choices. I recommend you keep

you the choice between five and

seven items in your navigation.

Top 4 Things Every Website Needs

Do people land on your website and think what next?

Does your website give you a clear path to buying from you?

Are your visitors leaving without telling you how to keep in touch with them?

By Lee Drozak

SOAR TO SUCCESS

/

M

arch

2016

/

Core Business Strategy