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The best way to build client

loyalty is to show them how

much you value them. This

means going beyond what’s

expected. In both B2B and B2C

there are ways you can surprise

and delight your customers so

they value you as much as you

value them.

Two of the most effective

methods are giving attention to your clients and

providing them with something extra.


Pay attention to your clients and learn about them.

Use a CRM system to keep track of the things you

learn so that you can refer to them later. That CRM

system can be as simple as a card file that you

write notes on or as sophisticated as a cloud based

program like

Salesforce .

With that same system keep track of what they

purchase. If you sell B2C take notice of the buying

cycle of your customers. Now, reach out to them

prior to their next expected

purchase to ask about what

they need. It’s a reminder and

shows that you are paying


If you sell B2B determine if

that buying cycle gives you

an opportunity to set up a

delivery system. Could you

create an automatic delivery

process that eliminates the client’s need to take

time to buy? Maybe you even stock items just

for them!

Something Extra

Everyone loves a bonus – especially unexpected

bonuses. If you sell B2C send your customers an

unexpected coupon. Renew their membership

without charging them for the renewal. If there

is usually a renewal charge this will delight your


If you sell B2B, give your customers an unexpected

discount or something for free, like shipping. You

How To Create

Loyal Clients

By Diane Helbig







Business Acceleration Strategies