Soar to Success January 2018

SOAR TO SUCCESS / January 2018 / Business Acceleration Strategies Keep Track of Your Clients By Diane Helbig I t doesn’t matter what industry you are in or who your target market is, you have to be aware of what is going on. There are many small business owners who are operating in tunnels – they just keep chipping away but they don’t have real intelligence around where they are, how well they are doing, and what they need to do next. I am a firm believer that you need to have a very clear picture of your clients. You want to know a lot about them including who they are, how they pay, what you sell them, how much annual revenue you realize from them, how they communicate, and how loyal they are. This is true in B2B and B2C. In the B2B world who they are includes the industry they are in, their size, number of locations, and contact points within the organization. “ This is true in B2B and B2C. In the B2B world who they are includes the industry they are in, their size, number of locations, and contact points within the organization. ”