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Building Credibility On
Your Website
By Lee Drozak
Do you have testimonials on
your website? You know those
little sections of text that tell
people how great you and your
business are. Love them or
hate them, you should be using
testimonials to help establish
credibility.
A study from Dimensional
Research showed that 90%
of all customers say they are
significantly influenced by online
reviews when buying products
or services. These testimonials
are meant to work on the basis
of social proof. Social proof is
the process of people copying
behaviors of others in an
attempt to reflect that correct
behavior. So when someone you
can identify with has great things
to say about a product or service
it must be the right thing for you
too. Thanks to their testimonial,
that’s what you now think. But
not all testimonies are created
equal. Getting useful testimonies
is only half the battle, how to
publish them is the other.
Let’s start with how to collect
useful feedback. Always
save emails from customers
thanking you for your product
or service. Remember, you’ll
need to ask permission to use
them, but these are generally
the most heartfelt praises. You
can also save feedback given
through social media. Some
social networks allow you to
create embeds of the posts
but you can always capture a
screenshot. You’ll also want
to go for the ask. When asking
your customers, you want to
be detailed and specific. The
little details are the ones that
are most believable. So ask
simple questions such as what
results they’ve achieved or how
long they’ve used your product.
Gather all your feedback in one
area so you can have ready
access to use on your website,
sales pages, and promotions.
SOAR TO SUCCESS
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N
ovember
2016
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Core Business Strategy