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Lee Drozak, a WordPress Website & Digital Marketing expert, helps small
business owners and self-employed renegades by developing and designing
websites that are not only beautiful and reflect your personal brand but also
have the proper layout and coding to help you step out of the shadows and
stand out in a crowd. Lee offers a wide range of programs and services for
WordPress websites – from a one-time re-design to being your right hand for
ongoing changes and updates to your website.
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Now that you have your
testimonies it’s time to use
them. Let’s start with how you
display them to have the most
positive effect? First, you want
to use the customer’s real name
when possible. And make
them eye-catching by adding an
image. Research has shown that
by adding a picture, it increases
your trust factor tenfold. We like
to put names to faces because it
shows the testimony is coming
from a real person. Of course,
you want to have a testimonies
page so that all your praise is in
one area, but you also need to
add them on your other pages
since everyone won’t visit your
customer appreciation page.
If you have product-specific
testimonies, you’ll want to add
them to those product pages.
Sprinkle the others on pages
like your home, about and
checkout pages. Don’t forget
to pull a call out from the
testimonies. A short sentence
that sums up the sentiment
as a whole, because everyone
has visitors who skim instead
of read you’ll want to be sure
something from the testimony
catches their eyes too.
Boost your credibilityby following
these simple guidelines for using
testimonies on your website and
you can’t go wrong.
SOAR TO SUCCESS
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N
ovember
2016
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Core Business Strategy