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Does your website need a
refresh? The Internet moves
fast: if your website hasn’t been
redesigned in the past two or
three years, it may need to be
entirely remodeled. There are a
few major reasons why you may
want to redesign your site from
the ground up now.
1. Updating to Current
Web Standards
Just a few years ago, mobile
devices weren’t as popular as
they are today. Today, all websites
need to be accessible via mobile
device — and this is just one
example of an area in which web
standards have changed. If your
website hasn’t been updated in a
few years, it will likely both look
out dated and function poorly
on modern devices. Modern
security standards have also
changed: there are many new
requirements for those who
process credit cards that you
may not be properly following
if you haven’t updated your
e-commerce portal.
2. Reacting to Your
Customer’s Needs
Your clientele from three years
ago is not identical to the
clientele you have now. Not
only can your customer base
have shifted, but their needs
may have changed. Remodeling
your website to emphasize the
services and products that you
are selling more of now is an
excellent way to maximize your
own revenue. Take a look at
your data analysis to identify the
areas of your website that your
customers spend the most time
on. You can increase the ease of
use of your website by making
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can also redirect customers
to other areas of your website
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sections to connect to the areas
of your website you want your
customers to visit.
3. Getting Your
Customers to “See”
You Again
Aspects of your website can
easily blend into the background
simply due to familiarity. By
refreshing your site, you’ll not
only excite your customers, but
you’ll also get them to explore
your entire site again looking for
new changes and products. If
you’ve found that your customers
haven’t been as active on your
website as they have been in the
past, it could simply be that it’s
time for a change. Once you’ve
started making changes you can
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the customer experience even
further.
Refreshing Your Image
Four Reasons to Redesign Your Site
BY KAREN LEONARD
SOAR TO SUCCESS
/
F
EBRUARY
2017
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Core Business Strategies