Soar to Success February 2017

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4. Reacting to Your
Competition
While your website has been
stagnating, your competition
may have been improving.
Updating your website is
an ideal way to react to the
advances that your competition
has made. While you don’t want
to copy the changes of your
competitors, you can look to
them for ways in which you can
improve your own customer
service. Do they have more
methods of contact? Better
social media integration? A
faster checkout process? All of
these things could be funneling
your customers straight to
them.
Regular updates to your website
keep your website looking fresh,
trendy, and trustworthy. Older
websites indicate poor technology
to many customers, making them
wary of making purchases and
reducing their company loyalty. A
new website is often an excellent
way to recapture the attention
of your existing clientele while
drawing in new customers.
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developers, designers and marketing specialists to help businesses increase
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through the use of online marketing tools.
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Watch Karen’s video series
SOAR TO SUCCESS / F EBRUARY 2017 / Core Business Strategies