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So many small business owners
struggle to grow their client base.
They avoid cold calling, or even
following up with prospects. And
it’s all because they are afraid
the other person is going to say
‘no.’ They might even be mean
about it!
Let’s take a look at what ‘no’
really means. The truth is that
unless you are a total jerk, ‘no’
isn’t about you at all. It’s all about
them; what they need, where
they are, and what’s on their
mind. They don’t know you well
enough to make a statement
about you.
Another truth is that ‘no’ is
liberating! Have you ever been
in a situation where the other
person wouldn’t give you an
answer? Did they avoid your
call? Maybe they stopped
responding to your emails and
messages. What’s that all about?
And what do you do about it?
You’re left unsure of what they
want, and therefore, what to do
next. Do you give up? Press the
point? Pay them a visit?
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experience. Let’s say that person
had permission to, and indeed
did, say ‘no.’
Now do you know what to do?
Yes! You move on! Believe me,
this isn’t the place where you
try to change their mind! Be
grateful they told you where
they stand. Be grateful that you
know there is no opportunity
here – right now.
Thank them for their time and
attention. You have just been
given freedom to continue to
build relationships where they
make sense.
No is an answer. And, it’s not
a bad answer. Remember, you
aren’t going to do business with
everyone! You are only going to
do business with the people
you can help. Where you have
a solution to their problem and
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It’s my belief that if you
approach every discussion
with the notion that you may,
or may not, have a solution
‘NO’ IS NOT A 4 LETTER WORD
BY DIANE HELBIG
SOAR TO SUCCESS
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M
ARCH
2017
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Business Acceleration Strategies