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By Karen Leonard
So you have decided you are going to build a
website and you have questions as you try to
figure out a domain name; for example, should
I get the .net, .co or .com? Does the length of
my name matter? What else do I need to know?
Your domain name is everything that follows
www.
When you’re beginning to create a website,
choosing your domain name can feel really
stressful. It’s your organization’s online identity.
You want something that accurately represents
you, your business, your industry/niche or all
of the above. After all, you’re going to be stuck
with it for a really long time.
So here are five tips to help you out with the
domain name struggle.
Make it Brandable and Unique
When you say it out loud, does it sound like
a real brand or generic? Your goal is to make
the domain memorable and generic keyword
strings are hard for people to recall. For
example, if your business is desserts, does
WorldsGreatestPies.com or DarnGoodPies.
com sound better? I’m more partial to
DarnGoodPies.com.
Keep it Short and Sweet
Remember the last time you had to type in a
really long web address into the search bar?
Me neither. Long domain names are hard
to remember and annoying to type out. The
shorter your domain name, the easier it is to
say, share, type, and the better it will perform
on search engines. How short should it be? 15
characters is a pretty good length to aim for.
Just say no to hyphens
Never use domains with hyphens. They
can be read as spam domains. Hyphenated
domains are prone to typos, which means
you’ll be missing out on valuable traffic.
Also, imagine saying, “Make sure to visit my
website! Its darn hyphen good hyphen pies
dot com.” Awkward right?
Stick with dot-com
This is because both users and search engines
trust dot-com more than any other domain
Purchasing a Domain Name:
What you need to know!
SOAR TO SUCCESS
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A
pril
2017
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Core Business Strategies