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extension. It’s also the most memorable. In
most cases, users will automatically assume
the domain they’re typing in ends in dot-com.
Avoid using unique or lesser-known domain
extensions. Examples include extensions like
dot-net or dot-info, or something unique like
dot-photography. These extensions are viewed
as untrustworthy and prone to spelling errors
causing you to lose out valuable traffic to your
website.
Search Social media
Do a quick search on social media sites to make
sure nobody else has your name, too! Using
the same name on your website and social
media pages reinforces your brand and makes
it more memorable.
Choosing the right domain can be stressful.
But the process can be easier if you follow the
tips outlined in this article.
Contact me if you
need any assistance.
Karen Leonard is the co-founder and Chief Marketing Officer of Innovative Global
Vision, Inc. (IGV), a website design and digital marketing company in Ohio. With
over 17 years’ of experience in the IT field, Karen has a passion for helping small
businesses grow. She works closely with her extraordinarily talented team of
developers, designers and marketing specialists to help businesses increase
profits through their website and build deeper, more profitable relationships
through the use of online marketing tools.
Connect with Karen Leonard at he
r website and on
Watch Karen’s video series
SOAR TO SUCCESS
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Core Business Strategies