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they are getting, what it will
do for them and that they
should do it
TODAY!
Phrase
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commanding words so that
they realize they should take
the action right away. Words
suchas“
now
”, “
immediately
”,
“
don’t wait another minute
”
and “
today
” add that sense of
urgency.
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course makes a powerful call to
action. We can easily capture
their email address because they
have to enroll in our course and
if they are interested in the topic
enough to read or watch our
content, it’s likely that they will
take us up on the call to action.
Phrase it like:
Click the link below to get
immediate access to my FREE
online course where you will learn
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it will only take you 15 minutes to
complete and you’ll be seeing (your
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For complete information on
how to write a video script that
viewers will watch the entire way
through, take my online course,
The Choose Success Guide to Creating Videos that Convert.Pat Altvater
of AFP Marketing LLC specializes in using an integrated approach
to marketing and digital product creation to move her clients from subject
matter experts to thought leaders. BizTV Shows® with locations in Toledo,
Indianapolis, Columbus, NE Ohio, Pittsburgh, Akron and Lincoln as well as Soar
to Success magazine,
Thought Leaders Online Courses,and
Back 9 Media Groupare brands owned by AFP Marketing LLC.
Connect with Pat at
AFP Marketing and also on
Watch Pat’s video series
SOAR TO SUCCESS
/
M
ARCH
2017
/
Business Acceleration Strategies