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The number one reason my clients give me for

not taking even the smallest step toward a dream

they’ve had for a long time is…fear. I’mnot referring

to fearing a life-or-death situation, I’m referring to

the fear that causes us to hang back for no good

reason.

Fear–based decision making is when you let your

fears or worries dictate your actions (or, in most

cases, your lack of action).

For example…

“I’d love to visit Africa, but what if something

bad happens while I’m there? I’ll go somewhere

else instead.”

“I’d love to write a book, but what if people

hate it? Maybe I should read more before I

start writing.”

If you can relate, don’t worry – you are not alone.

Far from it!

Research shows that 80 percent of our choices are

fear-based; in other words, we’re afraid of what

will happen if we don’t make a certain choice as

opposed to making decisions based on what we

really want out of life.

The unfortunate result is that we don’t do the

things that we say are important to us

Here are 5 things to keep in mind when making

decisions:

1. Don’t pick goals where the stakes are low.

Step out of your comfort zone – get comfortable

with feeling uncomfortable!

2. Nobody is rooting for you to fail.

Maybe you’ll succeed. Maybe you’ll fail. For the

most part, nobody cares one way or the other.

3. Just because you don’t like where you have

to start from doesn’t mean you shouldn’t get

started.

For example: “I’d love to get in shape, but what

if I look stupid at the gym? I need to lose some

weight before I go.”

How long will you put off what you’re capable

of doing just to maintain what you’re currently

doing?

4. Stop making uncertain things, certain.

Keep in mind - Failure is not certain.

Fear Based

DecisionMaking

By Joan Washburn

SOAR TO SUCCESS

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S

eptember

2016

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Business Acceleration Strategies