40 / 44
There is a reason why some
organizations
are
more
successful than others. A lot of
success depends on the industry,
competitors
and
employee
talent. Yet another ingredient
that contributes to success is
having leadership craft a good
end-game. In other words, set a
clear direction for the company’s
future. Such clear direction is
called the vision statement. It’s
aligned with the company’s core
values. It’s a key motivating tool.
And it’s a rallying pint moving the
company forward.
$ YLVLRQ VWDWHPHQW GHȴQHV
what the company wants to
become and achieve
. It can be
quite simple. Consider Ikeawhich
states, “Our vision is to create
a better everyday life for many
people.” Nike’s vision statement
is “To be the number one athletic
company in the world.” And
Ford motor company’s vision
statement reads, “To become
the world’s leading consumer
company
for
automotive
products and services
An organization’s vision statement
RHUV GLUHFWLRQ IRU DOO EXVLQHVV
development. Goals shouldbe set
based on the vision for the future
trajectory of the company. A well-
crafted vision statement provides
essential guidance about how the
culture, embracing its core values,
can ensure positive productive
future progress. True success
comes from employee buy-in
with the company’s vision. Want
to change the world? Use the
vision to inspire your workers to
innovate and strive for a purpose
bigger than themselves.
If you want to revise a vision
statement, start by reviewing
your company’s current mission
VWDWHPHQW 'RHV LW VWLOO UHȵHFW
who the company is and why
the company exists? Does it
still embody the core values and
guiding principles? If not, time
to edit the statement and make
it more accurate. Then craft the
vision statement to describewhat
the company wants to become
long term, in the future. It should
be a goal that employees and
customers believe.
A company’s vision statement
becomes the guiding star to
which every function of the
business needs to be aligned.
Annual goals are crafted to keep
the company moving forward to
the vision. The vision statement
is a useful tool for sustaining the
WHY YOUR COMPANY’S
VISION STATEMENT MATTERS
BY ANN N. GATTY, PH.D.
SOAR TO SUCCESS
/
F
EBRUARY
2017
/
Business Acceleration Strategies