2 / 42
Don’t Waste Time Doing
What Isn’t Your Specialty
When I first started my business in 2010, I needed the
money I made from my operations to help support my
family and so I tried to do everything – even the things that
took me forever to figure out - just to keep the maximum
amount of money in my pocket. However, I quickly learned
to find ways to use experts in the tasks I needed done, by
budgeting my resources so I could afford their services,
bartering, or outsourcing. As you know, there’s always a
way to figure out how to get what you want and what I
wanted was to protect my time. What a difference it made.
I decided to write about this topic because it came to my
awareness again this month due to a volunteer position
I hold. I am the VP of Marketing for NAWBO Cleveland;
one of the responsibilities is to create the monthly meeting
graphics. I followed the format of my predecessor and got
them done each month. That is until a graphic designer
became part of my committee and I delegated the job of
creating those meeting images to her. I just saw her first
ones – OMG…there’s such a difference between hers and
the ones I had been creating. Not just a slight difference but
a HUGE improvement!
That just reinforced my belief that as small business owners
we should allow people to do what they are passionate
about by hiring them to do what we need, if it is not related
to our expertise. Do you agree?
Speaking of protecting our time as small business owners,
be sure to read about how our featured expert, Lee Drozak,
has created a lifestyle business for herself by leveraging
technology to give back time.
Wishing you the BEST life has to offer. I hope that the articles
in this month’s issue will inspire and motivate you. Don’t
forget to take advantage of the links to connect further with
our contributors.
Pat Altvater
Soar to Success AFP Marketing BizTV Shows