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can solve their pain points and easily find your
contact information. It is important to explain your
experience and education, but that comes later in
your conversations with them.
Lee’s business grew over the years, as well as, her
profitability, but she noticed that something was
missing. Her original vision of building a thriving
business that allowed her to work from wherever
and whenever she wished, was not working.
She assessed the situation and then revamped
everything. The result is that she has created a
truly upwardly mobile business. Now, she and her
husband can spend time in their RV when they
want to. She no longer works on weekends nor
keeps a set schedule. For example, Lee said, “if I
am feeling more creative in the morning, I can do
my work in the morning or if I amhaving a sleepless
night, I can just sit there and work on websites all
throughout the night.” And now that she has this,
her real vision is to help other people have this
type of lifestyle business too.
According to Lee, it’s about utilizing technology
that allows you to automate processes – not just as
part of your website, but overall in your business.
Using technology, you can remove redundancies
and that frees up time, which gives you choices.
This time can be used to grow your business and
help more clients or to have lunch with people that
you haven’t talked to in forever because you’re
consumed by your business or take a trip and
know your business will survive. Lee said,
“I’ve been through the trials and tribulations; I
know what works and what doesn’t. What works
for me isn’t going to work for everyone, but maybe
together, we can find that one thing that’s going
to work for you, to help your business. And that’s
SOAR TO SUCCESS
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J
anuary
2017
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Feature Article