Soar to Success January 2017

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That transition wasn’t simple by any means. With
the new growth, she had to decide what clients she
wanted to keep and which clients she needed to
let go. She was forced to take a hard look at her
business and decide what was profitable and what
was not. Doing tasks that she had outgrown for
her virtual assistant clients was robbing her of the
valuable time she needed to create and design
websites for the more profitable segment of her
business.
Currently, her business,
creates websites that are both user-friendly
and appealing. According to Lee, there is a
difference between having a website designed or
having it developed. Designers create visual appeal
and balance, while developers create function and
usability.
Lee integrates both – she designs and develops
websites that are functional, but also provide
enough information to show how prospects needs
can be met from the products and services the
company provides. A business’ website needs
to be a reflection of the overall persona of the
business and its staff. As Lee says, websites need
to be appealing to the eye, but more importantly,
they must reach that client’s target market and
help them realize how they can be helped.
Lee told Soar to Success,
“Doing business now is not like doing
business 10 years ago. The whole game has
changed and the focus isn’t on selling yourself,
it’s selling how you can help them.”
Lee talks about “website shame.” This happens
when an internet presence is neglected and not
updated on a regular basis. Information is incorrect
or outdated and/or the site is difficult to maneuver
to find the information the prospect is seeking. It
could be that the site is not pleasing to the eye or it
is not evident how the perfect client’s needs will be
met. In other words, it does not attract the viewer
to take action to contact the business.
Here’s a tip from Lee: Unless the prospect is
seeking a surgeon to perform a delicate operation,
visitors to your website do not care about the
accreditations behind your name. Visitors to your
website only want to know how your business
SOAR TO SUCCESS / January 2017 / Feature Article