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There is an interesting listening exercise I use
in many of the live trainings I conduct. I tell
each audience member that they are the bus
driver in the short story I will share. That is a
critical element of the exercise because at the
end of a very fact-filled and distracting story I
ask … “What color are the bus driver’s eyes?”
The color of your eyes, mine or anyone’s
can only be determined by one of two ways:
either you look in some type of reflecting
device like a photo or a mirror, or someone
other than you, tells you. Those are the only
ways you can know what color your own eyes
are for sure.
As we are rapidly going through this year we
need to employ both of these ways to see
and apply them to our business. We need
to listen to what our clients and prospects
are and have been saying and also seek a
trusted source to give us some input on how
we are doing.
All throughout the
year,
you
should
be listening to your
prospects and clients. But,
have no remorse if you have
not, you still have time. Use a
survey, or develop a set of questions
to ask on a regular basis to get an idea
of what they are thinking. Your questions
might center on your services or a product,
your team or your fulfillment process. As
business owners we all need to know what
our customers are saying about us.
If you have not already, set up some Google
Alerts: one each for your name, your company
name, your industry, your products or any
other critical element of your business. With
Google Alerts, anytime the things you set the
alert for are mentioned, you will be notified
by e-mail. There are tools that you can apply
to social media to let you know real time
what people are saying about those things as
Let’s Say You Are the Bus Driver
By Jack Klemeyer
SOAR TO SUCCESS
/
S
eptember
2016
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Core Business Strategy