Soar to Success September 2016

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Personal branding is the
most effective way to
clarify and communicate
what makes you different,
special, and valuable to
your customers (target
audiences). It’s about
uncovering your unique
attributes - your strengths,
skills, values, and passions
- and using them to stand
out from your competitors.
Through personal branding
you clearly communicate
the unique promise of value
that you have to offer. Think
of your personal brand as
your reputation. It builds
over time and becomes
synonymous with how
people describe you.
It takes time to identify and
develop your strong brand.
Here’s a quick definition of
a brand. It is the desired
perception created in
the minds of your target
audience(s) and prospects.
You don’t own your brand.
It resides in the minds
of the people you are
communicating to.
Knowing who you are, what
you stand for, and what you
believe in will allow you to
inspire others to listen and
take action. Becoming clear
on these 3 elements will
help you define the success
of your brand.
Let’s begin with “knowwho
youare.” Youmust live your
brand! Alignwith your vision
- who you will serve , what
is the problem that you will
solve, and why should they
listen to you.. Being able to
communicate your unique
value propositions will help
to attract your ideal clients.
“Identifying what makes
you unique is what
separates you from the
pack.”
Next, spend time revealing
“what you stand for”. A
brand should definitely
stand for something. Your
mission is to identify and
understand what you stand
for. This is what I stand for
- seeing more women in
business and careers end
the paycheck to paycheck
lifestyle.
Lastly, “what you believe
in.” What is your passion?
How do you want to spend
your time? How do you
want to make money?
What is your vision for the
business? What impact
Brand Yourself
for Success
It starts with YOU!
By: Linda Pringle Evans
SOAR TO SUCCESS / September 2016 / Core Business Strategy